Hong Ae-Ja (Kim Hye-Ok) works as a host at a home shopping channel. She has three accomplished daughters: Ji-Sung (Woo Hee-Jin), In-Sung (Lee Soo-Kyung) and Hee-Sung (Jung Hye-Seong). Hong Ae-Ja's family interconnects with So Pan-Seok's (Jung Bo-Suk) family and Heo Eun-Sook's (Park Hae-Mi) as in-laws.