Zoe Deans has just made her dreams come true. After years of grueling work at one of the city's top PR firms, she has branched out and started her own business offering public relations services. The only problem? She needs a new, flashy client to put her on the map. Stat. She shares all this over coffee with her best friend Nic at the bakery he owns with his husband, Trevor. After chastising Zoe for not knowing how to slow down, even over the holidays, Nic jokingly suggests she represent a contestant in the upcoming Mr. Christmas contest- an annual month-long pageant that has eligible bachelors around town compete in a series of holiday activities. Now that's an ad campaign he can get behind-cute guys for the holidays. Zoe actually sees this as a real opportunity- there's great exposure, tons of press, and she's practically a Christmas expert. So what if Zoe has only worked on PR for big corporations? Creating a semi-celebrity to take the title should be a piece of cake compared to her past campaigns. It's not a traditional route, and because of that, Zoe loves it. She just needs to find the right guy.